The focus of a usability study is to understand how an audience interacts with a communication product or tool. Most often, such studies involve evaluations of web sites.

For example, consumers may be given a series of short tasks to accomplish. Typical activities include finding answers to specific questions on a web site, locating resources such as contact information, accomplishing a task such as registering for an event, or making predictions about the type of content provided in particular areas of the site. Results are then used to enhance existing or planned products and tools, to make them easier to use.

Please contact us for more information on usability studies.