Uncommon Insights specializes in high-quality market research services. Research is at the heart of everything we do. If you want to effectively communicate, you need to understand your target audience. What do they need to know? How do they want to learn it? What will get them to listen? What do they think of the messages you are developing? Our research approach goes beyond simply asking questions. We strive to ask the right questions, in the right way, to give you the insights you need.
Small groups gathered virtually or in person. Allows for a greater number of respondents and collective idea generation. Allows participants to express ideas in their own words and to react to others' comments. Focus groups also allow participants to read, review, and react to communication materials, making focus groups an ideal way to test messages.
In-depth Interviews
One-on-one interviews to gather detailed feedback. Allows for more depth and privacy. Efficient use of time when interviewing experts. The interactive structure allows interviewers to probe to learn more about relevant thoughts or observations. Allows ample time to express thoughts without interruption or influence.
Surveys
Input from a larger number of people, best to capture statistically significant feedback. Usually respondents select answers among predetermined options, but questions can also be open-ended to allow for greater feedback. Surveys can range in length from several minutes to 20 minutes or more.
Literature reviews
Researchers examine books, journals, websites, and other sources of information to review and summarize prior data. A literature review can be more or less detailed, depending on the time frame and requirements of any particular project. Findings can be used to inform new research or to identify knowledge gaps.
USABILITY STUDIES
Understand how people interact with a communication product or tool, usually websites. Typical activities include finding answers to specific questions on a site, locating resources such as contact information, or accomplishing a task. Results enhance existing or planned products and tools, to make them easier to use and more effective.
SIMULATIONS
Clinical trial simulations gather detailed feedback from patients and providers to enhance the success of trials and identify problems before trials launch. Participants are asked to simulate activities and give their feedback on the experience. Helps to identify problems before they occur.
